Position Type: Full-time with benefits
Expected Start Date: May 1, 2024
Reports to: Co-Director (Development and Communications)
Note: While this position is primarily remote, some meetings and events require in-person attendance. This position is open to Maryland residents, or those from surrounding states who are able to travel to Maryland on a weekly basis.
Priority application deadline: February 15, 2024
Final application deadline: March 1, 2024
About Baltimore Abortion Fund
The Baltimore Abortion Fund (BAF), founded in 2014, is a nonprofit organization that provides assistance to individuals who live in or travel to Maryland for abortion care. BAF is part of the National Network for Abortion Funds, which includes over 70 independently operated funds across the United States supporting the reproductive health decisions of their callers. BAF operates a confidential helpline and makes financial commitments to fill the gap between what callers can afford and the full cost of their procedures, connects callers to practical support resources, and provides information on how to access abortion care. Using an intersectional reproductive justice lens, BAF works to dismantle white supremacy by removing systemic barriers people face when accessing abortion care. BAF also actively works to reduce abortion stigma within Maryland and participates in the broader conversations shaping local and state-wide policy affecting our callers. Learn more about our impact here.
With a blend of digital fundraising strategy and compelling storytelling, the Digital Fundraising Manager plays a key role in increasing donor engagement and contributions at the annual giving level.
Reporting to the Co-Director (Development and Communications), this role involves planning, executing, and optimizing multichannel fundraising campaigns across various digital platforms. This position supervises the Development Coordinator, and serves as the project manager and liaison to the Development Committee during our annual spring fundraising campaign, Fund-a-Thon.
Digital Campaign Management (50%)
- Plan, create, and execute engaging multichannel fundraising campaigns on digital platforms (email, social media, website, SMS, video).
- Produce and oversee creative elements and messaging for all digital campaigns.
- Manage and grow the organization’s sustaining donor program.
- Manage internal and external email marketing and communications, including newsletters and cultivation emails to current and prospective donors.
- Implement email marketing campaigns, including segmentation, audience journeys, personalized communications, and automation.
- Develop and execute project timelines, collaborating with internal/external partners to ensure timely delivery.
Data Analysis and Process Optimization (15%)
- Analyze fundraising results to identify trends and patterns for data-driven decision-making.
- Monitor campaign performance, conduct A/B testing, and adjust strategies to maximize donations.
- Define fundraising metrics based on industry standards and/or past performance to establish goals.
- Provide recommendations and implement new approaches for improving online giving processes and digital conversion rates.
- Design measures and reports to demonstrate accomplishments, identify areas for improvement, and track overall revenue increases.
Digital Fundraising Strategy (15%)
- Advise the Co-Director on digital fundraising strategy, ensuring that multichannel digital campaigns are aligned with overall fundraising, engagement, and acquisition goals.
- Work with the Co-Director to develop donor moves management plans and policies that integrate digital fundraising strategy.
- Research marketing and engagement trends to stay current and competitive.
Leadership and Managing for Results (20%)
- Serve as a strategic thought partner to the Co-Director in the creation and execution of the organization’s annual fundraising plan.
- Work closely with the Co-Director to manage and support the Board Development Committee, serving as the project manager and liasion for Fund-a-Thon.
- Supervise, support, and provide mentorship to the Development Coordinator.
- Leverage project plans to identify manageable goals, monitor progress, motivate others to action, and hold team members accountable across varying levels of positional authority.
- 3-5 years of experience in digital fundraising, with proven expertise in pipeline development, donor journeys, revenue growth, and process improvement.
- Experience crafting compelling fundraising campaigns – including narrative, copy, and design – with demonstrated experience galvanizing digital communities.
- Proven leadership in managing people or teams, with a track record of guiding and overseeing teams to successfully achieve project or organizational objectives.
- Proficiency with digital marketing tools such as Google Ad Manager, email marketing platforms (MailChimp), donation management platforms, CRM software (Little Green Light), common web analytics tools (Google Analytics), and specialized tools for digital conversion.
- Strong awareness of digital marketing, fundraising, and advocacy best practices, as well as industry trends.
- Strong analytical skills for data-driven decision-making.
- Results-oriented with the ability to pivot effectively between projects while remaining focused on priorities and goals.
Mission & Values Alignment
- Brings a strong commitment to abortion access and full reproductive healthcare for all.
Understands the complexities of philanthropy, particularly the intersections of power, race, class, and exploitation.
Has a strong understanding of and commitment to BAF’s core values and is comfortable implementing them in fundraising.
Strong Collaborator and Relationship Builder
- People-centered relationship builder that facilitates communication that fosters trust, values difference, and furthers BAF’s impact.
- Open, transparent, and professional communication skills, both internally and externally, with potential donors, supporters, and key stakeholders
- Demonstrates self-awareness, understands the perspectives of others, and approaches interpersonal relationships with empathy.
- Bachelor's Degree in Business, Marketing, Communications, or a related area.
- Live in Maryland with access to reliable transportation.
- Knowledge of Baltimore’s philanthropic landscape.
- Familiarity with major gift solicitation is a plus.
Benefits and Salary
The salary for this position is $70,000. Benefits include employer-paid health, vision, and dental benefits; unlimited paid time off; remote work stipends; and an employer-sponsored 401K retirement plan.
How to Apply
You may submit a traditional resume and cover letter, a video application, or any other form of application that you believe highlights your qualifications and interests. Candidates are encouraged to apply even without meeting 100% of the role requirements.
February 15, 2024, is the deadline for priority consideration, and the final application deadline is March 1, 2024. Interviews will be scheduled on a rolling basis.
The physical demands and work environment described here are representative of those an employee encounters while performing essential functions of this job. We reasonably accommodate staff members and/or applicants with disabilities.
An Equal-Opportunity Employer with a Commitment to Justice
We acknowledge the lack of representation of marginalized communities in the development and fundraising field and strongly encourage applications from these communities.
As an organization working in solidarity with the reproductive justice movement, BAF is committed to fostering the leadership and elevating the voices of women, young people, people of color, Native people, immigrants and refugees, low-income people, LGBQ+, and transgender, gender non-conforming, and non-binary people, people who have had abortions, people with disabilities, young parents, people who were formerly imprisoned, people who have received funding for abortions, and people living in the many intersections of these experiences.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, socioeconomic background, familial status, sexual orientation, national origin, ability, age, or veteran status.